Lorenço Vieira
lorencovieira@gmail.com
Education
- Post-Graduation in Television Executive Production and TV Management / University Armando Alvares Penteado - FAAP São Paulo - BR / 2008 - 2010
- B.A in Communication – Marketing and Advertising / Faculdade Cásper Líbero São Paulo - BR / 2003 - 2006
Monograph
- The 4Ps of the Show – “Astros” analysis as a Product FAAP – 2010
I analyzed the TV show “Astros” (it looks like a Brazilian American Idol) as a product, based on the 4Ps of Marketing theory (Product, Place, Price and Promotion).
Languages/ Computer Skills
- Exchange Program – Pacific Gateway Internacional College 2010 - 2011 – Toronto, CA
Courses: Bussiness English Program, Power Speaking Program e Internacional Business Intership Program.
- English Proficiency –IELTS 7.0 Level 2011
- English and Spanish Advanced – CCAA 1997 – 2003
- Computer Skills: Photoshop, InDesing, Flash, Pagemarker, Sound Ford, Vegas, Word, Excel, Power Point.
Professional Experiences
- TIMWE – TV and Marketing Analyst 2011 – 2012
Planning and controlling TV media, writing and producing TV commercials, contacting producers and TV channels, analysing competitors, mobile and TV’s markets.
- AMC Theatres – Intern 2010 – 2011 – Toronto, CA
At AMC I worked in the guest service, box office and in the projection room.
- BestShopTV.com / TV GAZETA – Marketing Analyst 2008 - 2010
I was responsible for creating commercial proposals, getting in touch with suppliers and local TV channels, controlling the budget and the sales from the products sold in the television, produce and assisting all the action from BestShopTV inside the GAZETA`s TV shows and also helping in the production of TV ads. Other responsibility was to analyse the different targets, define how we would communicate with each target and choose the best media for each product.
- Rede Dois de Comunicação – Marketing Assistant 2008
My responsibilities were to create the agency’s communication (such as logos, business cards, websites, presentations), get in touch with clients and local TV channels and assist in the commercial department.
- Rede Bandeirantes - Programming Assistant / Freelance 2008 and 2010
I worked there with a political campaign, my responsibilities were to receive, register and program the spots from the political parties that were sent to BANDNews, BANDAm, BANDFm and Radio Sulamérica Trânsito. In addition to that, I was responsible to deal with the paperwork, get in touch with the parties and local TV and radio stations. Also, in 2010, I worked programming BandNews and BandAM from Ribeirão Petro.
- RAIN Network - Marketing Assistant 2007
As a marketing assistant my duties were to create presentations, folders, logos, newsletters, posters; contact movie theathers; produce events and assist the commercial department.
- Rádio GAZETA AM / Rádio Universitária - Intern 2005 – 2006
I was responsible for all the communication of the radio station (folders, newsletters, banners). I designed and created the radio’s website, produced spots, prospected partners to help in the radio’s promotion. Moreover I worked as a reporter and photographer.
- SESC Pinheiros / Departamento de Artes Gráficas e Comunicação – Intern 2005
Supporting the event and graphic department.
- Mobilefest - Production Assistant (Freelance) 2007 - 2009
Mobilefest is the International Festival of Mobile Art and Creativity. As a freelance I participated helping with the production of the 2007, 2008 and 2009’s edition. My job was to update the festival’s website, assist the organizers, contact and receive the guests and the artists. Additionally, I worked as a monitor and interpreter during the event/festival.
Volunteer Activities
- Centro de Voluntariado de São Paulo 2001 - 2012
Speaker Volunteer
- XV Deafblind International World Conference - 20011
Interpreter
- TIFF – Toronto Internacional Film Festival 2011 - Toronto
Information Volunteer
- Tim Burton Exhibition – MoMA / TIFF 2011 - Toronto
Exhibition Volunteer
- 24° Images Festival 2011 - Toronto
Usher Volunteer
- Female Eye Film Festival 2011 - Toronto
Production Assistant Volunteer
- 9º Winterfolk 2011 - Toronto
Production Assistant Volunteer
- Scotiabank Nuit Blanche 2010 - Toronto
Usher Volunteer
- 4º BRAFFTv – Brazilian Film and TV Festival of Toronto 2011 - Toronto
Production Assistant Volunteer
Projects
- Development of the website: www.facasper.com.br/radiouniversitaria
- Organizer and Producer - 1ª Mostra Audiovisual Cásper Líbero/ Itaú Cultural
- Producer - Um Amor Salgadinho(Animated Short Film)
- Director – Cactos (Short Film)
- Director and Producer – Radio Documentary about the filmmaker Fernando Meirelles
Extra Courses and Activities
- Promocional Marketing 2007
SENAC Lapa Scipião
- TV and Video Production 2008
SENAC Lapa Scipião
- TV Channel`s visits:
CBS 2011 – Nova York, USA
CBC (Canadian Broadcasting Corporation) / CTV 2010 – Toronto, CA
Record News / SBT 2009 – São Paulo, BR
- Flash 8 2007
SENAC Consolação
- Course – Managing Volunteers 2004
Centro de Voluntariado de São Paulo
Awards and Certificates
- “Um Amor Salgadinho” won the Best Animated Short Film at Festival Chico 2004, and it was part of the São Paulo and Rio de Janeiro International Short Film Festivals.
- 2º place in the XIII EXPOCOM 2006 - Category Web Radio with Radio Universitaria`s website and the category Best News Radio with Jornal da GAZETA AM.
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